At the World Macadamia Organisation, we’re here to build the love of macadamias. Through raising the profile of macadamias, the WMO aims to help food manufacturers and consumers access relevant information about this exceptional snack and ingredient. With well-researched nutritional resources, product information, and up-to-date supply data, you can learn about the opportunities and benefits of including macadamias in your products.
The majority of macadamia growing regions across the globe have come together to stimulate macadamia demand through the WMO.
Currently, the WMO represents 6 macadamia-growing countries, working collaboratively to benefit the industry, its customers, and consumers.
The WMO was established as an independent, not-for-profit, international body.
The WMO created a summary of 99 scientific reports that researched the nutritional benefits of macadamias.
Supply is forecast to increase from 298,914T in 2022 to 503,425T in 2027, a compound annual growth rate of 11%. (nut-in-shell @ 3.5% moisture).
The WMO is positioned as a demand generation agency, with three key focus areas. Through the Love Macadamia campaigns in the USA, India and China, the WMO builds awareness, nutritional understanding, and behavioural shifts.
Providing standards and benchmarks helps consumers access a quality product. The WMO supports members of grower countries to maintain sustainable standards and works with members and experts to collate industry data and gather insights to develop strategies and campaigns. Looking for information? You'll find downloadable PDFs with all the data and information about macadamias in the WMO resource section.
Accounting for 1.5% of the world’s tree nuts, macadamias are a unique, nutrient dense wholefood. They are a premium nut that elevate product offerings. Aligning to emerging food trends, macadamias, with their widely enjoyed taste profile and excellent health credentials, are well suited to premium, health-forward brands looking to create a point of difference.
The founding CEO of the WMO is Jillian Laing. With extensive experience in global food marketing, Jillian Laing has worked widely in the snack foods and dairy industries. A seasoned professional across consumers, ingredients and food service, Jillian is a passionate advocate for this exceptional nut.