Macadamias as an ingredient
Now is the time to include macadamias in the mix.
Find out why macadamias are an excellent choice for an ingredient
In 2022, the total global production of macadamias was 298,914 metric tonnes of nut in shell.
This number has been calibrated to the global standard of 3.5% moisture.
Growth estimates for macadamia supply
Based on currently available data, the WMO estimates macadamia supply will double in the next 4-5 years, and triple within a decade. By 2030 the industry is forecasting global supply will reach up to 660,000 metric tonnes. Even taking into account this projected growth, macadamias are still expected to account for only one percent of all tree nuts.
INC Global Statistical Review and industry estimates
INC Global Statistical Review and industry estimates
The ingredients opportunity for macadamias
Macadamias are a premium nut with excellent nutritional benefits that are strongly aligned with long-term food trends. With health-active consumers opting for more products, macadamias help to deliver a nutritionally dense food and elevate products into premium and niche segments. Increased supply, price changes and strong industry marketing support, makes now a great time to consider macadamias as an ingredient in future product launches.
Above all, what people want, is for their foods, beverages and ingredients to provide a health benefit they perceive as natural and intrinsic to the fold. Further to this, naturally functional foods don't need to be backed up by scientifically proven health claims.
There has been a fragmentation of people's beliefs about food and health and as a result, scientific views on saturated fat have evolved and it has gone from enemy to supporting good health. Resultantly, good fat brands are growing.
Hand in hand with more fat is fewer carbs. 20-30% of the population are choosing to have fewer carbs. Furthermore, LCHF (low carb high fat) diet is now medical mainstream science and keto diets have built awareness of this concept.
American consumers are embracing the emerging concept of nutrient density and it is even starting to show up in US dietary guidelines.
Products with macadamias are suited to 'health active' consumers & brands
Macadamias are a premium, niche nut with benefits that appeal to customers. Lifestylers and early adopters are a priority consumer target, as they typically like new things, new ingredients and are willing to pay a premium for wellness. These consumers represent 25-35% of the market.
Insights from industry will encourage the development of new ingredient formats. As health and nutrition has become part of every company’s strategy, it’s more important than ever to look for ways to differentiate product offerings.
Sustainable choice
Increasingly consumers care about the sustainability of the foods they chose to consume. The natural food conscious consumer wants to know food is grown ethically and without a detrimental impact on the earth. Macadamias are grown in sub-tropical environments in most continents in the world. Whilst there is variation in the farming systems, across the world care is shown by farmers to have a favorable impact of the environment and communities where they grow their crops. The World Macadamia Organisation will build a data ed picture of the different farming systems and highlight sustainability initiatives from across its member countries.
Of the 17 Sustainable Development Goals (SDGs), the WMO will focus on no poverty, zero hunger, clean water and sanitation, decent work and economic growth, responsible consumption and production, climate action, life below water, and life on land.
Macadamia Price Trends
Pricing on macadamias as an ingredient is now more favourable for product developers.
So it's a great time to consider using it in your formulations.
